Strategy

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Great strategy is creative, and great creativity is strategic.

I love working at the intersection of information, insight and inspiration to influence brands, people and culture.

I’m a strategic planner & creative doer working across marketing and creative who believes in doing a bit of good in the world (or less bad, anyway).

 
 

What I do

Brand strategy
Creative strategy
Brand positioning
Market research & analysis
Consumer & cultural insight
Brand health tracking

 
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I'm co-founder of Group Think Dublin, the community for strategists.

I also looove music

Brands I’ve worked on

Fáilte Ireland
Nissan
Fyffes
Musgrave
IT Sligo
Three Mobile
Irish Stock Exchange
Gino’s Gelato
H&M
KBC
Irish Aid
Trócaire
Proudly Made in Africa

Education

BA Philosophy & Politics, UCD
MSc Development Studies, UCD
PGDip Advertising & Digital Communications, DIT
Professional Diploma in Creativity, Innovation & Leadership, UCD

CV

Just check our my LinkedIn profile.

Coffee?

Want to chat? Meet me for a coffee.