Strategy

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I believe great strategy is creative, and great creative is strategic.

Strategic planner with over 10 years' experience working across research, policy, strategy & communications in public and private sectors.

I'm passionate about great ideas and brilliant solutions. I love working at the intersection of information, inspiration and design to influence brands, people and culture.

 
 

What I do

Brand strategy
Creative strategy
Brand positioning
Market research & analysis
Consumer & cultural insight
Brand health tracking

 

I'm also co-founder of Group Think Dublin, the community for strategists.

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Brands I’ve worked on

Musgrave
IT Sligo
Three Mobile
Irish Stock Exchange
Gino’s Gelato
H&M
KBC
Irish Aid
Trócaire
Proudly Made in Africa

Qualifications

BA Philosophy & Politics, UCD
MSc Development Studies, UCD
PGDip Advertising & Digital Communications, DIT

Curriculum Vitae

My full CV is on my LinkedIn profile.

Coffee?

Want to chat? Meet me for a coffee.