I believe great strategy is creative, and great creative is strategic.
Strategic planner with over 10 years' experience working across research, policy, strategy & communications in public and private sectors.
I'm passionate about great ideas and brilliant solutions. I love working at the intersection of information, inspiration and design to influence brands, people and culture.
What I do
Market research & analysis
Consumer & cultural insight
Brand health tracking
I'm also co-founder of Group Think Dublin, the community for strategists.
Brands I’ve worked on
Irish Stock Exchange
Proudly Made in Africa