If brand or advertising strategy were a literary genre, it’d be creative non-fiction.
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Tracing the links between the farthest flung human object in the cosmos and what makes great advertising.
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Why advertising's obsession with short-term campaigns is killing brands.
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From the ultimate human insight from a Swedish auteur to an Irish ad about bottled water via Woody Allen.
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(Or, primitive thoughts on selling nostalgia and its impacts on how we could see both past and future.)
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